Competition

Competitors describe GoDaddy Inc.'s market in their own filings and calls. These verified passages and visual pages show where their strategies meet, using source documents preserved in Sources.

Wix.com Ltd. (WIX)

Wix is GoDaddy's closest website-builder and online-presence rival for the same small-business and entrepreneur customer, and its 10-K names GoDaddy directly as a competitor in web creation.

Wix's 10-K competition section names GoDaddy directly — grouping it with large domain-registration and hosting companies whose website-building tools overlap Wix's own — and flags generative-AI website builders as an emerging overlap.

Additionally, several large service companies that primarily offer domain registration and hosting services, such as GoDaddy, provide the ability for a business owner to build a website using their tools or have one built by their workforce. Moreover, newly emerging technologies that utilize AI may also offer services that overlap with certain solutions we offer, including the emergence of generative AI website builders.

p. 106 · Read in context →

Wix's stated scale on the shared SMB web-presence market: roughly 282.4 million registered users who began building a website with it, and about 6.2 million paid premium subscriptions at year-end 2024.

As of December 31, 2024, we empower approximately 282.4 million registered users worldwide who began the website building process with us. […] as of December 31, 2024, we had approximately 6.2 million premium subscriptions.

p. 84 · Read in context →

Wix's account of its AI Website Builder, an AI-chat-driven site generator — the product category where it competes with GoDaddy's AI-assisted site creation.

These tools include our AI Website Builder, a pioneer website generator that creates a ready-to-publish website integrated with relevant business applications, from a short conversational AI chat with users

p. 85 · Read in context →

IONOS Group SE (IOS)

IONOS is essentially GoDaddy's European analog — a full-stack domains, web-hosting, website-building and cloud provider selling the same land-and-expand bundle to small and medium-sized businesses.

IONOS's stated view of the SMB digitalization funnel — starting at domain and web hosting, then expanding into website, e-commerce, email and cloud — the same land-and-expand path GoDaddy runs with its SMB base.

This begins with the entry point of domain and web hosting and then, over time, leads to demand for additional services as the business grows […] the continuous expansion of the website, additional e-commerce solutions, and office and e-mail offerings. Eventually, other cloud-oriented services such as storage, backup, and security services are added.

p. 9 · Read in context →

IONOS's reported customer base of 6.63 million at the end of fiscal 2025, after adding roughly 307,000 net customers during the year.

Overall, the number of customers increased by approximately 307,000 in fiscal year 2025, bringing the total to 6.63 million customers.

p. 19 · Read in context →

IONOS's self-positioning as one of Europe's leading SMB digital-transformation partners, claiming a strong web-hosting and cloud market position across Europe and North America.

As one of Europe's leading digital transformation partners for small and medium-sized businesses, IONOS has established a strong market position in the web hosting and cloud sectors in Europe and North America.

p. 53 · Read in context →

Shopify Inc. (SHOP)

Shopify is the leading commerce platform and the principal rival to GoDaddy's fast-growing Applications & Commerce segment, competing for the same aspiring entrepreneurs building and selling online.

Shopify's stated pace of new-entrepreneur formation — a first sale every 26 seconds — framed by its President as growing the total market rather than taking share, targeting the same aspiring entrepreneurs GoDaddy pursues.

Harley Finkelstein (President): Every 26 seconds, a new entrepreneur makes their first sale on Shopify. […] That is TAM expansion at its best. And any of those merchants could easily become one of the world's biggest brands in a decade or less.

p. 6 · Read in context →

Shopify's reported scale — millions of merchants across more than 175 countries, 44% of them in the United States — the merchant base its commerce platform brings against GoDaddy's.

As of December 31, 2025, we had millions of merchants from more than 175 countries using our platform, geographically dispersed as follows: 44% in the United States, 31% in Europe, the Middle East and Africa, 16% in Asia Pacific, Australia and China, 5% in Canada and 5% in Latin America.

p. 7 · Read in context →

Shopify's description of its multi-channel commerce platform spanning online storefronts, physical retail, social and AI surfaces — the online-store and selling tools that overlap GoDaddy's Applications & Commerce products.

Shopify's business is designed to empower our merchants by offering a comprehensive, multi-channel commerce platform that supports their business as it grows. As owners and operators, merchants set their course, while Shopify offers them the tools to seamlessly manage, market and sell their products across various sales channels, including online storefronts, physical retail spaces, AI platforms, social media and more.

p. 7 · Read in context →

Tucows Inc. (TCX)

Tucows is a direct competitor in GoDaddy's core domains business — a top wholesale and retail registrar and domain-aftermarket operator — offering an outside read on domain-industry volumes and channel structure.

Tucows' reported 21.5 million domains under management across its OpenSRS, Enom, EPAG and Ascio registrars — and a 12.3% year-over-year decline — in a domains market GoDaddy leads.

Together the OpenSRS, Enom, EPAG and Ascio Domain Services manage 21.5 million domain names under the Tucows, Enom, EPAG and Ascio ICANN registrar accreditations and for other registrars under their own accreditations. Domains under management has decreased by 3.0 million, or 12.3%, since December 31, 2024.

p. 7 · Read in context →

Tucows' description of its wholesale distribution model — a network of more than 32,000 resellers in roughly 200 countries — a channel-led approach distinct from GoDaddy's retail-direct domains business.

Our primary distribution channel is a global network of more than 32,000 resellers that operate in approximately 200 countries and who typically provide their customers, the end-users of Internet-based services, with solutions for establishing and maintaining an online presence.

p. 7 · Read in context →

Tucows' self-positioning in the wholesale domain-registration and email markets, citing its registrar brands and its status among the first group of ICANN-accredited registrars in 1999.

We believe that we are well positioned in the wholesale domain registration and email markets due in part to our highly-recognized "Tucows", "OpenSRS", "Ascio" and "Enom" brands and the respect they confer on us as a defender of end-user rights and reseller-friendly approaches to doing business. We were among the first group of 34 registrars to be accredited by ICANN in 1999, and we remain active in Internet governance issues.

p. 8 · Read in context →

GMO Internet Group, Inc. (9449)

GMO Internet is one of the world's largest domain registrars and a major web-hosting provider, competing with GoDaddy's domains and hosting core — and, like GoDaddy, selling a one-stop SMB bundle of domains, servers, commerce and payments.

GMO Internet's stated positioning as Japan's number-one internet infrastructure and security provider, citing 8,000 partners and over 17 million customer subscriptions across its domain, hosting, payment and security businesses.

Masatoshi Kumagai (Founder, Chairman & Group CEO): Now we have 8,000 partners, providing Japan's number one infrastructure and security, and a very large number of customers with over 17 million subscriptions.

p. 13 · Read in context →

GMO's account of its internet-infrastructure segment — with cloud computing and rental servers among the drivers of a tenth consecutive year of record profit — the hosting business that overlaps GoDaddy's.

Masashi Yasuda (Director, EVP & Group CFO): Here are the full-year results of the infrastructure business. On the strength of its revenue model of bedrock stock earnings, the Company achieved its highest performance for the 10th consecutive fiscal years. In FY2025, cloud computing, rental servers, and settlement services, centered on GPU Cloud, performed well.

p. 68 · Read in context →

BigCommerce Holdings, Inc. (BIGC)

BigCommerce is a SaaS commerce platform competing for SMB online stores, though it has pivoted upmarket toward mid-market and enterprise B2B — placing it at the edge of GoDaddy's SMB commerce turf.

BigCommerce's description of its product portfolio — including the Makeswift site builder — and a dedicated Small Business offering group, the SMB-facing commerce and site-building tools that overlap GoDaddy's.

Travis Hess (CEO): We have three owned products in our portfolio today: our flagship commerce platform, BigCommerce, our AI-based product data feed management platform, Feedonomics, and our brand and commerce site builder and visual editor, Makeswift. […] We have integrated all three products both operationally and commercially and have organized the teams around three offering groups, B2C, B2B, and Small Business.

p. 2 · Read in context →

BigCommerce's CEO maps the SMB e-commerce competitive set — naming WooCommerce, Shopify and Magento as the platforms merchants migrate between — the platform market GoDaddy's commerce products also sit in.

Brent Bellm (CEO): I would say at the upper end, Custom and Magento followed by Shopify have been the biggest migrations over time. At the SMB level, it's a wide range. It's WooCommerce, it's Shopify, it's Magento as well.

p. 10 · Read in context →

Competition

Wix.com Ltd. (WIX)

IONOS Group SE (IOS)

Shopify Inc. (SHOP)

Tucows Inc. (TCX)

GMO Internet Group, Inc. (9449)

BigCommerce Holdings, Inc. (BIGC)

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